CLIENT
Afrovibes Africa
YEAR
2023–Present
OBJECTIVE
To create branding and marketing materials for Afrovibes’ series of festivals, ensuring each festival’s visual identity reflects its unique themes and cultural context.
ROLE
Creative Lead at MetaCraft
Designed visual identities, motion graphics, and event branding tailored for each festival.
Provided print and digital materials that aligned with the festival’s goals.
APPROACH
Collaborated with the Afrovibes team to design visuals that captured the tone and themes of their festivals. Each project included detailed visual identity systems, screen graphics, and promotional materials that were specific to the festival’s focus and audience. The designs were functional and context-driven, ensuring clarity and appeal across all platforms.
OUTCOME
MetaCraft’s work helped define a distinct and recognizable look for Afrovibes, strengthening its presence and appeal across various events. The visual designs contributed to smoother communication, better audience engagement, and a strong representation of Afrovibes’ values and goals.
