CLIENT
Afroyaad Festival
YEAR
2024
OBJECTIVE
To develop a visual identity for the inaugural Afroyaad Festival in Kingston, Jamaica, that reflects its celebration of African and Caribbean heritage through music, art, and culture.
ROLE
Creative Partner at MetaCraft
Conceptualized and delivered the key visual for the festival.
Designed cohesive promotional materials that aligned with Afroyaad’s cultural values and artistic vision.
APPROACH
Drawing inspiration from the festival’s mission to bridge African and Caribbean cultures, we developed a visual language that balanced bold, vibrant designs with elements rooted in heritage and tradition. The branding emphasized Afroyaad’s unique identity, using detailed patterns, dynamic typography, and color palettes inspired by the vibrancy of both regions. Deliverables included digital assets for social media campaigns, print materials for on-ground visibility, and designs that set the tone for the festival’s branding ecosystem.
OUTCOME
The designs elevated Afroyaad’s debut, creating a striking and cohesive identity that resonated with audiences in Jamaica and beyond. By visually tying the festival’s themes to its roots, MetaCraft’s work laid a strong foundation for Afroyaad’s cultural positioning and set the stage for its growth as a platform celebrating Afro-Caribbean connections.
