CLIENT
Department of Architecture, University of Lagos.
YEAR
2022-2023
OBJECTIVE
To create a striking and visually appealing identity for the annual ArchiViral festival, with a focus on aligning with the year’s theme: “The Construction Edition.
ROLE
Design + Creative Direction
APPROACH
Developed the creative direction around the aesthetics of construction, incorporating 3D-stylized block letters, construction-themed elements such as cranes and cones, and a bold, industrial color palette. These elements were seamlessly integrated across all festival materials, including posters, banners, and digital assets, ensuring cohesion and thematic resonance.
OUTCOME
The branding successfully captured the essence of ‘The Construction Edition,’ resonating with both participants and stakeholders. The visuals became a talking point of the event, enhancing engagement and solidifying ArchiViral’s reputation for innovative and thematic design. The festival’s identity set a new benchmark for creativity within the department, inspiring future editions.
