CLIENT
BlockParty
YEAR
2024–Present
OBJECTIVE
To elevate BlockParty’s festival identity and create visually engaging branding that captures its vibrant energy and cultural significance.
ROLE
Festival Design Lead at MetaCraft
Spearheaded the development of branding, animations, and promotional materials for BlockParty events.
Worked closely with the team to ensure the visuals aligned with the festival’s unique spirit while boosting audience engagement and visibility.
APPROACH
Focused on BlockParty’s energetic and inclusive ethos, designing bold visuals and dynamic animations that captured the festival’s essence. Promotional materials were crafted to resonate with BlockParty’s diverse audience, driving excitement and anticipation. MetaCraft also leverages its own platforms to promote BlockParty’s events and further expand its reach.
OUTCOME
MetaCraft’s ongoing collaboration with BlockParty continues to strengthen its position as a cultural landmark. Through innovative designs and strategic promotional efforts, the festival’s identity remains dynamic and engaging, fostering deeper connections with its growing audience and solidifying its presence in the cultural landscape.
