Spotify Wrapped
Spotify Wrapped

FRNCH

CLIENT

FRNCH (Music Producer)

YEAR

2021

OBJECTIVE

To create a standout logo and visual identity for FRNCH, a Nigerian music producer, that aligns with their unique sound and persona.

ROLE

Visual Identity Designer

  • Designed a sleek, modern logo that reflected FRNCH’s distinct sound and brand personality.

  • Conceptualized the logo as a core element for an identity mask, inspired by performance visuals akin to artists like Marshmello.

APPROACH

Developed a bold, futuristic logo with clean lines and a neon aesthetic, ensuring its adaptability across multiple platforms. The design was crafted not only for digital branding but also for a striking physical presence, such as a mask for FRNCH’s performance persona. This mask amplifies FRNCH’s identity, creating a memorable visual connection with audiences.

OUTCOME

The visual identity successfully positioned FRNCH as a creative and forward-thinking music producer. The logo and mask concept elevated FRNCH’s branding, offering a dynamic and recognizable presence both in the digital space and during live performances.