CLIENT
Genti Festival
YEAR
2023–Present
OBJECTIVE
To deliver a comprehensive visual identity for the inaugural Genti Festival, supporting its mission to celebrate music, art, fashion, and food.
ROLE
Led the creative and design efforts at MetaCraft, providing end-to-end branding support.
APPROACH
Designed vibrant and engaging visuals that aligned with Spotify’s global branding while ensuring they resonated with local audiences.
OUTCOME
The branding elevated the event’s presence, generating excitement and widespread social media engagement.
