CLIENT
Goethe-Institut
YEAR
2022–Present
OBJECTIVE
To support Goethe-Institut’s cultural initiatives by providing high-quality print and digital designs that align with their mission of fostering international cultural exchange.
ROLE
Creative Lead at MetaCraft
Designed brochures, flyers, and promotional materials for various events and programs.
Created digital assets for campaigns, ensuring cohesive branding across platforms.
APPROACH
Worked closely with Goethe-Institut to produce visually engaging designs that reflected their cultural and artistic values. Delivered materials that were not only aesthetically pleasing but also strategically tailored to enhance audience engagement and program visibility. The designs incorporated clean layouts and a modern visual language to align with their global standards.
OUTCOME
The collaboration strengthened Goethe-Institut’s communication efforts, ensuring their materials stood out while effectively connecting with diverse audiences. The work continues to play a role in promoting their events and cultural initiatives.
