CLIENT
Joeboy
YEAR
2023–Present
OBJECTIVE
To create visually compelling assets for Joeboy’s campaigns, including The Lavida World Tour, by translating his artistic vision into impactful designs.
ROLE
Creative lead at MetaCraft, overseeing the design and creative execution of key visuals for Joeboy’s branding and tour marketing.
APPROACH
Collaborated with Joeboy’s team to develop visual designs rooted in his Lavida concept, focusing on themes of freedom, resilience, and connection. Delivered key visuals for his world tour, starting with The Lavida Experience in Lagos, ensuring consistency and alignment with his evolving brand.
OUTCOME
Strengthened Joeboy’s visual identity, helping establish a cohesive narrative that resonated with fans globally and elevated his brand across multiple platforms.
