CLIENT
Spotify (via The Plug Entertainment)
YEAR
2024
OBJECTIVE
To craft impactful branding and merchandise for Spotify’s annual Wrapped celebration, blending global appeal with local resonance.
ROLE
Head of Design at The Plug Entertainment
Led the conceptualization and development of event branding and merchandise designs.
Ensured a cohesive visual identity across all touchpoints.
APPROACH
Created vibrant, dynamic visuals that seamlessly aligned with Spotify’s global branding, incorporating design elements that resonated with local audiences. The merchandise was designed to be both eye-catching and culturally relevant, enhancing the event experience.
OUTCOME
The branding amplified Spotify Wrapped’s presence, sparking widespread excitement and significant engagement across social media. The merchandise became highly sought-after, further solidifying the event’s success and cultural impact.
